Marketing for Indie Authors

Time to be honest, my fellow indie authors. You’re a very small fish in a boundless ocean. Thousands of indie books are published every day. That’s a lot of noise to shout over, and people won’t buy your book if they don’t even know it exists. Maybe you have the next American classic out on Kindle, but no one knows! So how do you get the word out there that people should read your book?

Well, it’s not easy, but it’s something that any indie author can do if you devote the time to it and prepare to face a lot of rejection! Overlooking the obvious methods like engaging on different social media sites or buying ads (which can be prohibitively expensive anyway), I’m going to tell you my main method for getting my book out there.

First, go to Amazon. There, find some books that are popular in the genre in which you’re writing. Even better, look for books that are quite similar to your own in terms of setting or mood. For instance, Her Name Was Abby is a dystopian book, but there are many facets to the dystopian genre and readers may prefer particular types of dystopian fiction to others.

Once you’ve found a couple books that are similar to yours, go through ALL the positive reviews and click on those profiles. Some of them have links to their blogs or social media sites (warning: most of them do not). If they run blogs or social media pages, then they probably don’t mind unsolicited messages. In fact, they probably expect them, and most have contact forms on their blogs.

If you’re not sure how to phrase your request, use a format like this:

Hello [name]!
My name is [name], and I noticed that you really enjoyed [whatever book you found on Amazon]! So I thought you might like to read my own book, [book title]. It’s very similar to [Amazon book] in terms of X, Y, and Z, so I do think that you would enjoy my work as well!
Thank you for any consideration you may give me!

And that’s it! Most will either not reply or tell you they’re too busy at the moment, so as aforementioned be prepared for a very low success rate with this tactic. And yes, it is extremely tedious to sift through hundreds of reviews, finding ones that might work out, and then messaging these people. But hey, if you can’t afford to advertise, you gotta put in some leg work if you want your book to become known.

If you’re an indie author, what do you suggest? Have you ever tried this method? Let me know in the comments!

Published by Peter Martuneac

Marine, Boilermaker, husband and father. I'm here to share my thoughts on all things political or philosophical.

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